1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
I took financial accounting a year ago and saw much of this material there. As a result, most of this actually ended up being a review for me. In that class, we focused on different ratios utilized to look at the health of a business and its future potential. This included things like Return on Investment (ROI) and the ratio of assets to liabilities that the company holds. Although Kuratko didn't talk about either of those, he did mention something very similar which was the price/earning ratio (P/E). That did not come as a surprise, but it was different.
2) Identify at least one part of the reading that was confusing to you.
It was pretty straight forward and I honestly did not find anything confusing about the reading. It was very objective, stating many facts which left little room for opinions and discussion.
3) If you were able to ask two questions to the author, what would you ask? Why?
What is the best way to determine how health a business is in terms of its liabilities? And what method could one use to evaluate intangible goods that a company possess, such as trademarks, research that has been done, recipes, etc.?
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
I don't disagree with anything. As aforementioned, Kuratko was very objective and didn't state many opinions to disagree with in the first place.
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