1. I am currently a 3rd year pre-dental student with a major in Business Management. Needless to say, I aspire to become a dentist; however, I'd like to own and manage my own practice, which is where the business management comes in. Obviously, I could not open a dental practice at the moment because I lack the skill set to. I had a different idea. It is one that would require an incredible amount of dedication and time, but that is typically how opening a business goes!
2. The service I would be offering is a third party delivery service for many different restaurants that do not actually deliver; however, to beat out the competition like Doorstep Delivery or Go Waiter, I would be offering free delivery. The large delivery fee usually tagged onto the price by these delivery service is a huge reason why they are not as popular as they could be. The way that this company would make money, is by taking a percentage of the order that is being delivered (25-30% for example). Our free delivery service and convenience would beat that of the competition and would serve as a huge incentive to try our service instead.
3. This service would be offered to the customers of the restaurants that do not deliver. Take Bagels and Noodles as an example.
4. As aforementioned, customers of these restaurants would have a huge incentive to order from us because, instead of actually going to the restaurant, they can order from their homes or work and have the food conveniently delivered to them for free.
5. The difference between my competitors and I is my pricing. Every other company charges ~$3.99 for their delivery whereas mine will be free.
I think this is an idea that has a ton of potential. Most students do not use these third party delivery services because it makes the food at least $4 more expensive. In a college town like Gainesville, it would thrive. The market does not just stop at students, though. It can easily reach everyone within a 2-3 mile radius, including families. Aside from that, there is no other delivery service that gives free delivery. From the restaurants' point of view, they would be able to access markets that they previously were not able to, not to mention their name would be included in all of our advertising, giving them, essentially, a free marketing campaign.
2. The service I would be offering is a third party delivery service for many different restaurants that do not actually deliver; however, to beat out the competition like Doorstep Delivery or Go Waiter, I would be offering free delivery. The large delivery fee usually tagged onto the price by these delivery service is a huge reason why they are not as popular as they could be. The way that this company would make money, is by taking a percentage of the order that is being delivered (25-30% for example). Our free delivery service and convenience would beat that of the competition and would serve as a huge incentive to try our service instead.
3. This service would be offered to the customers of the restaurants that do not deliver. Take Bagels and Noodles as an example.
4. As aforementioned, customers of these restaurants would have a huge incentive to order from us because, instead of actually going to the restaurant, they can order from their homes or work and have the food conveniently delivered to them for free.
5. The difference between my competitors and I is my pricing. Every other company charges ~$3.99 for their delivery whereas mine will be free.
I think this is an idea that has a ton of potential. Most students do not use these third party delivery services because it makes the food at least $4 more expensive. In a college town like Gainesville, it would thrive. The market does not just stop at students, though. It can easily reach everyone within a 2-3 mile radius, including families. Aside from that, there is no other delivery service that gives free delivery. From the restaurants' point of view, they would be able to access markets that they previously were not able to, not to mention their name would be included in all of our advertising, giving them, essentially, a free marketing campaign.
As i read the beginning you biggest issue will be why would the restaurant give you part of their profit or would they just raise prices on meals to compensate?? I would say implement a jimmy johns style approach because they are known for it and look to them as a core competency leader. Check out my idea http://entgarrett.blogspot.com/2016/02/idea-napkin-1-clean-up.html
ReplyDeleteAbraham,
ReplyDeleteI liked the idea. I am a continuous user of 352 Delivery in Gainesville. However, I don't see why a restaurant would split profits with you, unless there is a special delivery menu with higher prices? I suggest doing what 352 does and offering lower delivery rates ($1-$3). Great post! That way you could make a profit! Check out my idea napkin on parking here: http://taylertibbits.blogspot.com/2016/02/idea-napkin-no1.html
Hey Abraham, I also share the same concern as the other people who have commented on your blog. The idea is great because i would definitely order from some place like that. All you have to do is find a way to make it profitable for the business. Keep pondering and you'll think of something. Maybe a way to increase the customer base besides the obvious fact that people would want to order more since they don't have to go there. Here's where you could find my post kevinramos910.blogspot.com
ReplyDeleteHey Abraham,
ReplyDeleteI love your idea even though I may be a little biased considering it is very similar to my idea. My idea is a breakfast delivery service so it sounds like we have a similar entrepreneurial mindsets. I think its really cool that your pre dental but are majoring in business management. The only part I am unclear on is how you will make a good amount of money with your service being free. Here is the link to my blog http://ufshanebrown.blogspot.com/2016/02/shane-brown-idea-napkin-no-1.html